The tea is absolutely delicious this morning as Rihanna FINALLY breathes some much needed life support into her Unapologetic album.  Bitches, this creepy Halloween masterpiece was worth the wait.

Rihanna is serving scorchingly hot RATED-R INSANE ASYLUM realness, and she looks POSITIVELY SICKENING throughout. Ain’t no bitch can rock a rat tail,  secretary-dominatrix-witch press-on nails, and a stray-cat-in-heat backbend like Queen of Everything Riri.  The hauntingly simplistic, extremely claustrophobic visual was directed by The Uprising Creative.   I am a huge fan of the song, the album, and Rihanna in general.  Like every other starving Navy bitch out there, I assumed Hurricane-Riri left the album for dead as her yearly deadline for a new album approached.  Instead we get what RATED R and LOUD sorely deserved:  an extended era and more singles.

Rihanna will be the first rightful recipient of the ICON Award at the American Music Awards on on Sunday November 24th, where I presume she’ll be performing WHAT NOW and THE MONSTER feat/ Lady Eminem.   We all know what one simple Rihanna performance on the GRAMMYS did for STAY.   Yours truly hopes this song zooms into the Top 10, so we can finally get JUMP as a single — and Rihanna should give me a call because I have one mirror shattering treatment for the video at the ready.

What do you think of the WHAT NOW visual?